Chief Marketing Officer (CMO) - BRI Finance (CAR) - Depok

Join Mandiri Andalan Utama as the Chief Marketing Officer (CMO) for BRI Finance (CAR) in Depok, Jawa Barat. This is a unique opportunity to lead strategic marketing initiatives in the banking and financial services sector, driving growth, brand visibility, and customer acquisition. As the CMO, you will be responsible for developing and executing marketing strategies that align with BRI Finance's vision, leveraging data analytics, digital marketing, and traditional marketing channels to achieve market leadership.

Depok, the bustling city in West Java, offers a vibrant business environment and a strategic location for networking and growth. This role is perfect for a seasoned marketing professional looking to make a significant impact in the financial services industry.

📋 Tanggung Jawab Pekerjaan

• Develop and implement comprehensive marketing strategies to drive brand awareness, customer engagement, and market penetration.
• Lead a high-performing marketing team, fostering a collaborative and innovative culture.
• Leverage data analytics tools such as Google Analytics, Tableau, and Power BI to measure marketing performance and optimize campaigns.
• Manage digital marketing efforts, including SEO, SEM, social media marketing, and content marketing.
• Collaborate with cross-functional teams to ensure marketing initiatives align with business objectives.
• Monitor industry trends and competitive landscape to identify opportunities and threats.
• Develop and manage marketing budgets, ensuring cost-effective and efficient use of resources.
• Build and maintain strong relationships with key stakeholders, including customers, partners, and investors.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 10+ years of experience in marketing, with a proven track record in leadership roles.
• In-depth knowledge of the banking and financial services industry.
• Proven experience in developing and executing successful marketing campaigns.
• Strong analytical skills with proficiency in data analytics tools such as Google Analytics, Tableau, and Power BI.
• Excellent communication and interpersonal skills, with the ability to influence and lead teams.
• Certifications in digital marketing (e.g., Google Ads, HubSpot, Meta Blueprint) are a plus.
• Familiarity with regulatory requirements and compliance standards in the financial services industry.

🛠️ Keahlian

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